How to Win Friends and Influence People

Excerpts from Dale Carnegie's inspiring Book

Compiled by Richard Anthony

Six Ways To Make People Like You

  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a man's name is to him the sweetest and most important sound in the English language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other man's interest.
  6. Make people feel important, and do it sincerely.

Twelve Ways Of Winning People To Your Way Of Thinking

  1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other man's opinions. Never tell a man he is wrong.
  3. If you are wrong, admit it quickly and emphatically.
  4. Begin in a friendly way.
  5. Get people saying "yes, yes" immediately.
  6. Let other people do a great deal of talking.
  7. Let other people feel that the idea is theirs.
  8. Try honestly to see things from the other man's point of view.
  9. Be sympathetic with other people's ideas and desires.
  10. Appeal to the nobler motives.
  11. Dramatize your ideas.
  12. Throw down a challenge.

Nine Ways To Change People Without Giving Offense Or Arousing Resentment

  1. Begin with praise and honest appreciation.
  2. Call attention to people's mistakes indirectly.
  3. Talk about your own mistakes before criticizing the other man.
  4. Ask questions instead of giving direct orders.
  5. Let the other man save face.
  6. Praise the slightest improvement and praise every improvement.
  7. Give people a fine reputation to live up to.
  8. Use encouragement. Make the fault seem easy to correct.
  9. Make other people happy about doing the thing you suggest.

Fourteen Rules For Making Your Home Life Easier

  1. Don't nag.
  2. Don't try to make your partner over.
  3. Don't criticize.
  4. Give honest appreciation.
  5. Pay little attentions.
  6. Be courteous.
  7. Don't criticize her before others.
  8. Give her money to spend as she chooses.
  9. Help her through her feminine moods of fatigue, nerves, and irritability.
  10. Share at least half of your recreation time with your wife.
  11. Keep alert to praise her and express your admiration for her.
  12. Thank her for the little jobs she does for you.
  13. Dress with an eye for your mate's likes and dislikes in color and style.
  14. Compromise little differences of opinion in the interest of harmony.


Criticism is futile because it puts a man on the defensive, and usually makes him strive to justify himself. Criticism is dangerous, because it wound's a man's pride, hurts his sense of importance, and arouses his resentment. When someone speaks harshly of people, say, "Don't criticize them; they are just what we would be under similar circumstances."

When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotions, creatures bristling with prejudices and motivated by pride and vanity. "I will speak ill of no man, and speak all the good I know of everybody" - Benjamin Franklin, became American Ambassador to France. It takes character and self-control to be understanding and forgiving. "A great man shows his greatness by the way he treats little men" - Carlyle.

The deepest urge in human nature is the desire to be important. Many people who go insane find in insanity a feeling of importance that they were unable to achieve in reality. They have found in a dream world of their own creation the feeling of importance which they so deeply desired. If some people are so hungry for a feeling of importance that they actually go insane to get it, imagine what miracles we can achieve by giving people honest appreciation.

Almost Everybody Wants...

  1. Health and the preservation of life.
  2. Food.
  3. Sleep.
  4. Money and the things money can buy.
  5. Life in the hereafter.
  6. Sexual gratification.
  7. The well-being of our children.
  8. A feeling of importance.

One of John D. Rockefeller's partners, Edward T. Bedford, lost the firm a million dollars by a bad buy in South America. John could have criticized, but he knew Bedford had done his best. Rockefeller found something to praise; he congratulated Bedford because he had been able to save sixty percent of the money he had invested. "That's splendid! We don't always do as well upstairs" said Rockefeller.

“Every man is my superior in some way. In that, I learn of him" - Emerson.

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. Why should people be interested in you unless you are first interested in them? The road to someone's heart is to talk to them about the things they treasure most.

Almost every man you meet feels himself superior to you in some way, and a sure way to his heart is to let him realize in some subtle way that you recognize his importance in his little world, and recognize it sincerely.

It isn't what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about. The first thing to learn in intercourse with others is noninterference with their own peculiar ways of being happy.

"I'm sorry to trouble you...Would you be so kind as to...Won't you please...Would you mind...Thank you...This may, perhaps, be worth thinking of, might consider you think that would work? What do you think of this? Maybe if we were to rephrase it this way it would be better...It so appears to me at present..."

To make a woman fall in love with you, all you have to do is to talk to her about herself!

Everyone is hungering and thirsting for sympathy. Give it to them, and they will love you. The child eagerly displays his injury, or even inflicts a cut or bruise in order to reap abundant sympathy. For the same purpose adults show their bruises, relate their accidents and illnesses. Self-pity for misfortunes, real or imaginary, is practically a universal practice.

"Tis not love's goings hurts my days, but that it went in little ways."

Why prove to a man he is wrong? Is that going to make him like you? Why not let him save face? He didn't ask for your opinion. He didn't want it. Why argue with him? You can't win an argument, because if you lose, you lose it; and if you win it, you lose it. Why? You will feel fine. But what about him? You have made him feel inferior, you hurt his pride, insult his intelligence, his judgment, and his self-respect, and he'll resent your triumph. That will make him strike back, but it will never make him want to change his mind. "A man convinced against his will is of the same opinion still."

If you want enemies, excel your friends; but if you want friends, let your friends excel you. When our friends excel us, that gives them a feeling of importance, but when we excel them, that gives them a feeling of inferiority and arouses envy and jealousy.

In talking with people, don't begin by discussing the things on which you differ, but emphasize the things which we agree. Keep emphasizing that you are both striving for the same end and our only difference is one of method and not of purpose. Remember the other man may be totally wrong, but he doesn't think so. Don't condemn him, any fool can do that. Try to understand him.

"I don't blame you at all. If I were you, I should undoubtedly feel just as you do." An answer like that will soften the most cantankerous old cuss alive.


How to influence people

The only way to influence the other fellow is to talk about what he wants and show him how to get it. If, for example, you don't want your son to smoke, don't preach at him, and don't talk about what you want; but show him that cigarette's may keep him from making the baseball team or winning the hundred-yard dash.

Ralph Waldo Emerson and his son one day tried to get a calf into the barn, but they made the common mistake of thinking only of what they wanted. Emerson pushed and his son pulled. But the calf did just what they did; he thought only of what he wanted; so he stiffened his legs and stubbornly refused to leave the pasture. The Irish housemaid saw their predicament. She thought of what the calf wanted; so she put her maternal finger in the calf's mouth, and let the calf suck her finger as she gently led him into the barn.

Andrew Carnegie's sister-in-law was worried sick over her two boys. They were at Yale, and they were so busy with their own affairs that they neglected to write home and paid no attention whatever to their mother's frantic letters. Carnegie offered to wager a hundred dollars that he could get an answer by return mail, without even asking for it! Someone called his bet; so he wrote his nephews a chatty letter, mentioning casually in a postscript that he was sending each one a five-dollar bill. He neglected, however, to enclose the money. That did the trick. Back came the replies by return mail thanking "Dear Uncle Andrew" for his kind note and can finish the sentence yourself.

The next time you want to persuade someone to do something, before you speak, pause and ask, "How can I make him want to do it?" Get the other man's point of view and see things from his angle as well as from his own.

Avoid Arguments

(If you're a Ford salesman) When someone says, "What? Ford's cars are no good! I wouldn't take one if you gave it to me. I'm going to get Chevrolet cars." Say, "Brother, listen, Chevrolet's cars are good cars. Their cars are made by a fine company and sold by good people." He's speechless then. There's no room for an argument. If he says Chevrolet's cars are the best and I say sure it is, he has to stop. Just agree with him. He can't go on all afternoon when I'm agreeing with him. We then get off the subject of Chevrolet's cars and I begin to talk about the good points of Ford's cars.

Never tell a man he is Wrong

If a man makes a statement that you think, or know, is wrong, begin by saying, "Well, I thought otherwise, but I may be wrong. I frequently am. Let's examine the facts." You'll never get into trouble by admitting you may be wrong. That'll stop all arguments and inspire the other fellow to be just as fair and broad-minded as you are. It'll make him want to admit that he, too, may be wrong.

We sometimes find ourselves changing our minds without any resistance or heavy emotion, but if we are told we are wrong, we resent the imputation and harden our hearts. We are incredibly heedless in the formation of our beliefs, but find ourselves filled with an illicit passion for them when anyone proposes to rob us of their companionship. It is not the ideas themselves that are dear to us, but our self-esteem which is threatened. We like to continue to believe what we have been accustomed to accept as true and the resentment aroused when doubt is cast upon any of our assumptions lead us to seek every manner of excuse for clinging to it. The result is that most of our so-called reasoning consists in finding arguments for going on believing as we already do.

When we are wrong, we may admit it to ourselves. And if we are handled gently and tactfully, we may admit it to others and even take pride in our frankness and broadmindedness. But not if someone else is trying to ram the fact down our throat.

Raised Rent

When one was informed he had to pay 3 times as much rent as formerly. "I was a bit shocked when I got your letter, but I don't blame you at all. If I had been in your position, I should probably have written a similar letter myself. Your duty as the manager is to make all the profit possible. Now, let's take a price of paper and write down the advantages and disadvantages that will accrue to you, if you insist on this increase in rent."

Advantages: You'll have the advantage of having the ballroom free to rent for dances and conventions, for affairs like that will pay you more than I can. Disadvantages: First, instead of increasing your income from me, you're going to decrease it. In fact, you're going to wipe it out because I cannot pay the rent you are asking. I shall be forced to go to another location. There's another disadvantage to you also. These lectures attract crowds of educated and cultured people to your hotel. That's good advertising for you, isn't it? In fact, if you spent $5,000 advertising in the newspapers, you couldn't bring as many people to look at your hotel as I can bring by these lectures. That is worth a lot to a hotel, isn't it?"


When 3 year old refused to eat. A bully next door kept knocking him off his tricycle. He was told if he eats his food, he could wallop the daylights out of the bigger kid someday. When he wet his bed, he was wearing a nightgown in his Grandma's bed. He wanted pajamas like Dad and his own bed. So, when he got them, he promised not to wet the bed because his pride was involved. He wanted to act like a man, so he did. A 3 year old daughter wouldn't eat breakfast. She loved to imitate her Mom. So, one morning they let her cook breakfast and she ate it, because she was interested in it, she achieved a feeling of importance, and found an avenue of self-expression.

Be a good listener. Encourage others to talk about themselves

When someone returns at item to you, listen to their story from beginning to end without saying a word. Then say, "what would you like me to do with this product? I'll do anything you say. If it isn't satisfactory we'll give you one that is. We are sorry to have caused you this inconvenience."

A customer denied owing 15 dollars. After getting letters from credit department, he went to the manager and said not only is he not going to pay the bill, but he won't but anything else from them again. The manager listened patiently to all he had to say without interrupting him. Then said, "I want to thank you for coming to me to tell me about this. You have done me a great favor, for if our credit department has annoyed you, it may annoy other good customers. Believe me, I am far more eager to hear this than you are to tell it. We'll wipe off the 15 dollar charge, because you are a very careful man with only one account to look after, while we have to look after many. Therefore, you are less likely to be wrong than we are."

If you are wrong, admit it quickly and emphatically

When an officer warned someone about not putting his dog on a leash, and he was caught again, he didn't wait for the officer to start speaking, he beat him to it with, "Officer, you've caught me red-handed. I'm guilty. I have no excuses." Officer might say, "Well now, I know it's a temptation to let a dog run around when nobody's around." "Sure it's a temptation, but it's against the law." "Well, a little dog like that isn't going to harm anybody." No, but it might kill squirrels." "Well, I think you're taking this too far. Just let him run over the hill where I can't see him and we'll forget all about it." The officer wanted a feeling of importance. So when you begin to condemn yourself, the only way he could nourish his self-esteem was to show mercy. Isn't it much easier to listen to self-criticism than to bear condemnation from alien lips?

An art director delighted to find fault with someone's drawings. He gloated over his chance to criticize. "If what you say is true, I am at fault and there is absolutely no excuse for my blunder." The art director started to defend him! "Yes, you're right. But it's not a serious mistake. It's only..." "Any mistake may be costly and they are all irritating.” He started to break in, but he wouldn't let him. "I should have been more careful. You deserve the best, so I'm going to do this drawing all over." "No! No!. I wouldn't think of it." The artist's eagerness to criticize himself took all the fight out of the art director. Any fool can try to defend his mistakes, but it raises one above the herd and gives a feeling of nobility to admit one's mistakes.

Robert E. Lee blamed himself and only himself for the failure of picket's charge. Lee was far too Nobel to blame others. As Picket's beaten and bloody troops struggled back to Confederate lines, Robert E. Lee rode out to meet them all alone and said, "All this has been my fault. I and I alone have lost this battle." Few generals in all history have had the courage and character to admit that.

During a course in human relations, a class wrote down criticisms to a certain man to let him see himself as others see him. One man was broken hearted because he was denounced for being too sure of himself, too self-centered, too domineering, an egoist, trouble-maker, and a communist. One of his critics ordered him to get out of class. Instead of denouncing his critics, he said, "Boys, I certainly am unpopular. There can be no mistaking that. It huts me to read these comments, but they are good for me. They have taught me a lesson. I long for friends just as you do. I want to make people like me. Won't you help me? Won't you please write me some more criticisms and tell me what I can do to improve my personality? If you will, I'll try hard, awfully hard, to change." He wasn't faking, he spoke straight from his own heart; so naturally he reached the hearts of his critics. The very men who had denounced him one week earlier were now for him, His soft answer had turned away wrath.

Begin in a friendly way

Here's a fable about the sun and the wind. They quarreled about which was the stronger, and the wind said, "I'll prove I am. See that old man down there with a coat? I bet I can make him take his coat off faster than you can." So the sun went behind a cloud and the wind blew until it was almost a tornado, but the harder it blew the tighter the old man wrapped his coat about him. Finally, the wind calmed down and gave up. The sun came out from behind the cloud and smiled kindly on the old man. He mopped his brow and pulled off his coat. The sun then told the wind, "gentleness and friendliness were always stronger than fury and force." Friendliness and appreciation can make people change their minds more readily than storming at them can.

Let the other fellow think the idea is his

Theodore Roosevelt forced through reforms which political bosses bitterly disliked. Here's how he did it. When an office was to be filled, he invited the political bosses to make recommendations. If they chose someone he disagreed with, he'd tell them, "to appoint such a man would not be good politics, as the public would not approve." Then they'd make another, and he'd say, "this man will not live up to the expectations of the public. Find someone more fitting for the post." When they name the sort of man that Roosevelt would pick, he'd express gratitude for their assistance, and he'd let them take the credit for the appointment. He'd tell them that he did these things to please them and now it was their turn to please him.

A doctor was building an addition and preparing to equip it with the finest X-ray department in America. He was overwhelmed with salesmen, each praising his own equipment. But one of them wrote a letter stating, "Our factory has recently completed a new line of X-ray equipment. They are not perfect, we know that, and we want to improve them. So we should be deeply obligated to you if you could find the time to look them over and give us your ideas about how they can be made more serviceable to your profession. Knowing how occupied you are, I shall be glad to send my car for you at any hour you specify."

This doctor never had an X-ray manufacturer seek his advice before. It made him feel important. The more he studied the equipment the more he liked it. Nobody tried to sell it to him, he felt the idea of buying that equipment for the hospital was his own. He sold himself on its superior qualities and ordered it installed.

Be sympathetic with other people's ideas and desires

Someone made an error in an announcement over the radio and got deluged with indignant and insulting letters. One in particular was from a woman who he thought, "Thank God, I am not married to that girl." He was going to write her a letter stating although he made a mistake in geography, she made a bigger mistake in common courtesy. But any hot-headed fool can do that. So he controlled himself, and resolved to turn her hostility into friendliness. After all, if he were her, he should undoubtedly feel just as she did. So, he called her up and said:

Him: Mrs. so and so. You wrote me a letter a few weeks ago, and I want to thank you for it.
She: (in a cultured, well-bred tone). To whom have I the honor of speaking?
Him: I am a stranger to you. My name is Dale Carnegie. You listened to a broadcast I gave about Louisa May Alcott a few Sundays ago, and I made the unforgivable blunder of saying that she had lived in New Hampshire. It was a stupid blunder and I want to apologize for it. It was so nice of you to take the time to write me.
She: I am sorry, Mr. Carnegie, that I wrote as I did. I lost my temper. I must apologize.
Him: No! No! You are not the one to apologize; I am the one to apologize. Any school child would have known better than to have said what I have said. I apologized over the air the Sunday following and I want to apologize to you personally now.
She: I was born in Concord, Massachusetts. My family has been prominent here for over two centuries and I am very proud of this state. I was quite distressed when you said she was born in New Hampshire. But I am really ashamed of that letter.
Him: I assure you that you were not one-tenth as distressed as I am. My error didn't hurt Massachusetts, but it did hurt me. It is so seldom that people of your standing and culture take the time to write people who speak on the radio, and I do hope you will write me again if you detect an error in my talks.
She: You know, I really like very much the way you have accepted my criticism, You must be a very good man. I should like to know you you better.

So, by apologizing and sympathizing with her point of view, he got her apologizing and sympathizing with his point of view. He had the satisfaction of controlling his temper, and returning kindness for an insult.

Dramatize your ideas

A manufacturer of a new rat poison gave dealers a display that included 2 live rats. Sales zoomed to 5X their normal rate.

An auto supply dealer had a display for an indestructible spark plug. It was smashed up and down against a rock. 1000X.

Instead of giving data verbally about a study done on cold cream, open a suitcase and dump 32 jars of cold cream on top of a desk, and on each cold jar have a tag of itemized results that briefly and dramatically tells its story.

Throw down a challenge

To get a factory to produce and meet their quota when they were lagging behind, the big boss asked the day shift how many heats they made. They said "six." Without another word, he chalked a big "6" on the floor and walked away. The next day, the boss saw the night shift had rubbed out "6" and replaced it with a "7." So, the night shift thought they were better than the day shift, huh? They made 10 that day.

Charles Swabb said, "The way to get things done is to stimulate competition. Not in a sordid, money grabbing way, but in a desire to excel." The challenge! An infallible way of appealing to men of spirit. The chance for self-expression. The chance to prove his worth, to excel, to win. The desire for a feeling of importance.

Begin with praise and honest appreciation

Calvin Cooledge said to his secretary, "That's a pretty dress you are wearing this morning, and you are a very attractive young woman." It was so unusual and unexpected, that the girl blushed in confusion. Then he said, "Now, don't get stuck up. I just said that to make you feel good. From now on, I wish you would be a little bit more careful with your punctuation." It is always easier to listen to unpleasant things after we have heard some praise of our good points.

Talk about your own mistakes before criticizing the other man

When you want to call attention to someone's mistake, say, "You have made a mistake, but the Lord knows it's no worse than many I have made. I have been guilty of so many stupid, silly things myself. I have very little inclination to criticize you or anyone else. But don't you think it would have been wiser if you had done so and so?"

Let the other man save his face

General Electric had to remove someone from the head of the department. He was a genius when it came to electricity, but was a washout as the head of the accounting department. The company didn't want to offend him, he was indispensable and highly sensitive. So they gave him a new title of "Consulting Engineer of the General Electric Company." A new title for work he was already doing. He was happy, and General Electric let someone else head up the department.

Give people a fine reputation to live up to

Someone hired a servant and told her to report to work, but he telephoned a former employer and all was not well. When the girl came to work, he said, "Nellie, I telephoned the other day to a woman you used to work for. She said you were honest and reliable, a good cook and good at caring for the children. But she also said you were sloppy and never kept the house clean. Now, I think she was lying. You dress neatly, anybody can see that. And I'll bet you keep the house just as neat as your person. You and I are going to get along fine." And they did. Nellie had a reputation to live up to and didn't want to be untrue to his ideal of her.

A servant girl brought Georgette her meals. She was called "Marie the Dishwasher" because she started her career as a scullery assistant. She was a kind of monster, cross-eyed, bandy-legged, poor in flesh and spirit. One day, while she was holding a plate of macaroni, Georgette said to her point-blank, "Marie, you do not know what treasures are within you." Accustomed to holding back her emotions, Marie waited a few moments, not daring to risk the slightest gesture for fear of a catastrophe. Then she put the dish on the table, sighed, and said ingenuously, "Madame, I would never have believed it." Then she went back to the kitchen and repeated what Georgette had said. She began taking care of her face and body so carefully that her starved youth seemed to blossom and modestly hid her plainness. Two months later she announced her coming marriage with the nephew of the chef. "I'm going to be a lady," she said and thanked Georgette. A small phrase had changed her entire life.

If you must deal with a crook, there is only one possible way of getting the better of him. Treat him as if he were an honorable gentleman. Take it for granted he is on the level. He will be so flattered by such treatment that he may answer to it, and be proud that someone trusts him.

Make other people happy about doing the thing you suggest

A mechanic was complaining that the hours were too long, that there was too much work, and that he needed an assistant. The shop didn't give him an assistant, or shorter hours or less work, and yet he made the mechanic happy. How? He was given a private office. His name appeared on the door, and with it his title "Manager of the Service Department." He was no longer a repair man to be ordered around, he was now the manager of a department. He had dignity, recognition, a feeling of importance.

A man had to refuse many invitations to speak from who he was obligated. He didn't merely say how busy he was. After expressing his appreciation of the invitation and regretting his inability to accept it, he suggested a substitute speaker. He didn't give the other man any time to feel unhappy about the refusal, but had him thinking of some other speaker he may obtain.

People don't blame Themselves

Dutch Crowley was know as a "cop killer" who would "kill at the drop of a feather." One day he was necking a girl in a car and a policeman walked up to the parked car and said, "Let me see your license." Without saying a word, Crowley drew his gun and cut the policeman down with a shower of lead. Then he grabbed the officer's gun and shot him again. Crowley later wrote, "Under my heart is a weary heart, but a kind one - one that would do nobody any harm."

Crowley was sentenced to the electric chair. When he arrived at the death house in Sing Sing, did he say, "This is what I get for killing people?" No, he said, "This is what I get for defending myself." Crowley didn't blame himself for anything. Al Capone, America's Public Enemy Number One, regarded himself as an unappreciated and misunderstood public benefactor. So did Dutch Schultz.

Warden Lawes of Sing Sing said, "Few of the criminals in Sing Sing regard themselves as bad men. They are just as human as you and I. So they rationalize, they explain. They can tell you why they had to crack a safe or be quick on the trigger finger. Most of them attempt by a form of reasoning, fallacious or logical, to justify their anti-social acts even to themselves, consequently stoutly maintaining that they should never have been imprisoned at all.

If these desperate men behind prison walls don't blame themselves for anything, what about the people with whom you and I come in contact? The late John Wanamaker once confessed, "I learned thirty years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence."

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